Demographic changes are the major global trend of our times.
People worldwide 65+
Digital outcasts
The reasons for not using the internet are as multifaceted and as diverse as the people themselves: a lack of interest and the complexity of the digital world are currently the most common obstacles for these so-called off-liners.
off-liner find the internet too complicated
off-liner do not see any personal benefit in using the internet
off-liner find using the internet too challenging
Limited use
Until now, over 65s who own a device or an internet connection only use a fraction of it’s digital potential.
use social media
use WhatsApp
use online payment
use on-demand services
A reliable brand for every 65+ generation
It is in the nature of mankind to be overwhelmed by the technological progress of subsequent generations. Even the generation which grew up with the current technology will have difficulties to keep up with the rapid speed of future developments. The need for products transcribed and adapted to suit the relevant older generation in the future will therefore always be present.
A fast-paced technological development and an increasingly higher average age bracket in our society creates many unpredictable factors for all generations.
Social interaction
We are enabling the generation 65+ to keep up with society and the economy – inclusion means to have an active input into our society.
Online public services
We are providing accessibility to online public and communal services, which were digitalised for financial reasons, for people who are not so technically versed.
Inclusion of the older generation
We are providing digital and social inclusion for the older generations to prevent a drastic increase in medical expenses.
Access to information
We provide the older generation with the tools for digital participation on political discourse and equal opportunities to access information.
